Kobalt’s ambition to monetise 1.5 billion people over the next six months

Kobalt founder and CEO Willard Ahdritz has laid out ambitious plans for his company over the next six months, from expanding into new territories to helping drive a $30 billion industry.

Ahdritz told Billboard that Kobalt has “grown 40% per annum on average for the past 10 years”, with a 98.5% client retention rate despite avoiding lock-in terms.

Looking ahead at the next six months, the exec said: “My target is to increase the number of people we are able to monetise from 400 million to 1.5 billion people. If we as an industry can get this right, we should be able to double the industry’s total revenue from $15 billion to $30 billion. That is what we are targeting.”

Via Music Week