A broadcast full of Canada’s rising young musical stars attracted 42% more A18-34 viewers to THE 2016 JUNO AWARDS last night on CTV, preliminary overnight audiences from Numeris confirms. Increasing its audience versus last year in all key demos, an average of 1.4 million viewers watched the two-hour live show on a very competitive night of television, up 2% in total viewers. The broadcast, featuring some of the hottest Canadian acts in the world including Alessia Cara, Shawn Mendes, and The Weeknd, grew its audience every half hour, reaching 5.2 million viewers overall and peaking with 1.7 million viewers during Bryan Adams‘ performance of “Go Down Rockin”.THE 2016 JUNO AWARDS, hosted by eight-time JUNO Award winner Jann Arden and THE AMAZING RACE CANADA host Jon Montgomery, was broadcast in 4K from the Scotiabank Saddledome in Calgary.
A ratings snapshot reveals:
A cumulative average audience of 1.7 million Canadians watched THE 2016 JUNO AWARDS Sunday, up 3% versus last year, with the encore audience included.
For the main broadcast, audiences grew 42% among A18-34, 15% among A18-49, and 7% among A25-54 versus last year.
THE 2016 JUNO AWARDS drew 10% more viewers than the ACADEMY OF COUNTRY MUSIC AWARDS (CBS/Global, 1.2 million), and head-to-head from 8-9 p.m. led the ACM AWARDS by double digits in total viewers and all key demos (+23%, 2+; +21%, A18-34; + 32%, A18-49; and +49%, A25-54).
THE 2016 JUNO AWARDS was among the Top 2 entertainment programs on television Sunday with total viewers in Toronto, Vancouver, Calgary, and Montreal.
THE 2016 JUNO AWARDS experience extended online and on social media last night. The broadcast captivated Twitter with 1.8 billion estimated impressions from 1.1 million mentions of JUNOS-related topics, up 90% from last year. Throughout the broadcast #JUNOS and #JUNOS2016 were trending in Canada, with top tweeted moments being Shawn Mendes’ performance followed by Alessia Cara’s opening number.
THE 2016 JUNO AWARDS is now available on demand at CTV.ca and on CTV GO. Encore broadcasts of THE 2016 JUNO AWARDS air at the following times:
Tonight at 7 p.m. ET on Much
Sunday, April 10 at 6 p.m. and 10 p.m. ET on M3
Sunday, April 23 at 8:00 p.m. ET/PT on CTV2
Calgary rocked the nation during last night’s live, two-hour broadcast on CTV. Co-hosts Jann Arden and Jon Montgomery led a show that boasted 13 bespoke performances, the most ever, including an exciting show-opener by 2016 Breakthrough Artist of the Year winner, Alessia Cara, with a medley of her hit songs “Here” and “Wild Things”. JUNO newcomer Scott Helman took the stage for a fun performance of “Bungalow”; Saturday night’s double JUNO-winner Buffy Sainte-Marie performed an emotional spoken word piece; in his JUNO debut, Shawn Hook performed his hit single “Sound of Your Heart” accompanied by a string quartet; LIGHTS and MusiCounts recipient Samantha Spensley sang a heartfelt performance in support of the MusiCounts TD Community Music Program; Coleman Hell took the JUNO stage for the first time singing his massive hit “2 Heads”; Shawn Mendes returned to the JUNO stage singing an intimate rendition of mega-hit “Stitches”; Whitehorse wowed audiences with an acoustic version of their song “Tame as the Wild Ones”; five-time JUNO winner, The Weeknd delivered a never-before-seen performance tailored specifically for the broadcast featuring surprise guest, Belly; Breakthrough Group of the Year winner Dear Rouge sang their hit single “I Heard I Had”; iconic Canadian rocker Bryan Adams took the stage to sing his new single “Go Down Rockin”; and 2016 Country Album of the Year winnerDean Brody rocked the house with a disco version of his hit “Bring Down the House”.
Finally, Nickelback inducted Burton Cummings into the Canadian Music Hall of Fame. To close the show, Cummings was honoured with a special tribute performance featuring Jann Arden, Shawn Hook, The Tenors, and The Carpet Frogs, along with Burton Cummings. To watch all the performances, click here.
Since CTV joined forces with CARAS in 2002, the JUNO Awards have travelled across Canada, bringing an exhilarating live concert to millions of Canadians. CTV has broadcast THE JUNO AWARDS from St. John’s (2002 and 2010), Ottawa (2003), Edmonton (2004), Winnipeg (2005 and 2014), Halifax (2006), Saskatoon (2007), Calgary (2008 and 2016), Vancouver (2009), Toronto (2011), Ottawa for a second time (2012), and Regina (2013). Ottawa is set to host THE 2017 JUNO AWARDS in Canada’s Sesquicentennial Year, the third time Canada’s Music Awards have travelled to the nation’s capital.