Sun Broadcast Group announced today that it has entered into a sales and syndication partnership with Little Steven’s Underground Garage. The show, heard on over 80 stations across America including Q104.3 in New York City and WROR in Boston, is hosted by Bruce Springsteen and the E Street Band guitarist and Rock and Roll Hall of Famer, Steven Van Zandt.
“Fourteen years ago we started Little Steven’s Underground Garage. We created a new format which included all 60 years of Rock and Roll, and it’s roots – the Rock pioneers like Little Richard and Bo Diddley, Blues, DooWop, Surf Rock, Girl Groups, 60’s Soul, the British Invasion, Folk Rock, Psychedelic, Glam Rock, Power Pop, Punk, and everything in between, alongside the best new Rock and Roll bands in the world,” said Van Zandt. “In other words, play the coolest Rock and Roll records ever made. The goal has always been to bring that music to listeners EVERYWHERE and we’re excited to partner with Sun Broadcast Group to help achieve that goal. We’re also enthusiastic about the ability to bring our listeners cool new features that includes Sun’s partnership with Shazam and more.”
In addition to performing around the world with the E Street Band, Little Steven spent years on the small screen staring as Silvio Dante on HBO’s hit series, “The Sopranos.” He’s also busy programming two SiriusXM channels, releasing music through his record label, “Wicked Cool Records,” and is founder of the Rock and Roll Forever Foundation.
“I’ve seen Stevie Van Zandt on stage more than 60 times in the last 36 years. To be able to work with someone you’ve followed and admired for so long is a dream come true.” said Ron Rivlin, SVP of Programming and Affiliate Sales for Sun. “Not only is he a musician, songwriter, producer, arranger, actor and radio host, he is rock and roll’s biggest advocate through his Rock and Roll Forever Foundation and Teach Rock- the foundation’s national middle and high school curriculum. We are proud to be working with Little Steven’s Underground Garage.”