Martin Unveils New Earth Guitar Inspired By Greta Thunberg

It’s not just a guitar. It’s a call to action on climate change. A reminder to preserve the planet for future generations. To show our dedication to this cause, Martin has unveiled its latest custom instrument in that vein, the 00L Earth model. Designed by artist and frequent Martin collaborator Robert Goetzl, the guitar was inspired by climate activist Greta Thunberg, and her School Strike for Climate movement. They’ve created the first acoustic guitar that is both 100% FSC-certified and 100% plastic-free. Its top, emblazoned with a work by renowned artist Robert Goetzl, is as stunning as it is powerful, a reminder of what we’re fighting for. And even the gig bag is sustainable: made from hemp—a Martin first. So play, preserve, and protect the planet with the most environmentally friendly guitar on earth. You can get it here.