By Mitch Rice
To keep your business growing, you need to win new customers while retaining existing ones. That’s where growth marketing strategies come in.
Like any other marketing strategy, it costs money to put forth a winning growth marketing game. If you’re a minority business owner struggling to put together a marketing budget, you can access ITIN loans from an online lender to kick things off the ground.
What is growth marketing?
These are marketing strategies that help businesses grow a loyal user base. Instead of hard-selling, growth marketing uses data-driven techniques to gain essential customer insights, which marketers can use to focus on the entire customer lifecycle to win new customers while retaining existing ones.
6 Growth marketing strategies you can apply in small businesses
Blog like your brand depends on it
According to 99Firms, search engines drive about 93% of all web traffic, with Google processing nearly 63,000 search queries per second.
These are people searching for businesses and products like yours or seeking answers to pressing issues in your industry. Content marketing is a top way to net these potential leads and direct them to your website.
The best way to get your content marketing to the next level is to create a blog section on your business website where you can post keyword-focused:
- Articles
- How-to guides
- Case studies
- Interviews with experts
- Industry news
- Videos, and more
The aim is to tell your business story, answer customers’ queries, and present your products/services as potential solutions to their everyday pain points. Make sure you also include opt-in forms strategically on your site to drive new email signups.
Run relevant, personalized email campaigns
If your business grows, you need a robust marketing plan to retain existing customers. Email marketing has the highest ROI — $44 for every 1 spent — and is a proven way to stay in touch with existing customers and keep them buying.
But to realize a high click-through rate and drive conversions, you need to segment your email list and run relevant, personalized email campaigns to reach your contacts with relevant promotional or informational content based on their purchase journey.
Proven email marketing tactics to take your email marketing game to the next level include:
- Personalized subject lines
- Drip campaigns based on users’ interactions and interests
- A/B testing with different types of content
- Include links to blog posts and downloadable content from your site
Have a solid social media presence
In modern times, people are spending more time on social media platforms, like Facebook, Twitter, Instagram, Pinterest, Tiktok, and more.
For instance, the average American user spends about 2 hours on social media, and over 42% of users rely on social media to research new products/services.
Social media is a significant growth marketing strategy to create brand awareness, win new customers, and engage existing ones.
To create a robust social media presence, post relevant content consistently, like user-generated content and behind-the-scenes shots. You can also crack jokes and launch contests and challenges to keep your fans engaged.
Online forums
Online forums are great places to engage with online communities and showcase your brand and industry experts by answering their questions.
They are also a top place to find brand ambassadors who will love and talk about your brand, products, or services and recommend them to their friends/families and benefit from free worth-of-mouth marketing. There are even online forums that offer advertising opportunities.
Great places to engage with online communities include Facebook groups, Quora, Reddit forums, and more. Just make sure you focus on being helpful and social, and don’t push hard selling by spamming everyone with marketing content.
Podcasting
Podcasting is a great marketing technique that you can use to educate your audience about related industry topics and promote your brand.
The aim is to feature interviews from top industry experts in your business niche and position yourself and your company as an industry expert so that buyers can have faith and trust in your brand.
You can turn the valuable insights you gain into blog posts and plug your products/services as potential solutions to your audience’s problems. Appearing in someone else’s podcast is also a great way to win buyers’ confidence.
Other growth techniques to improve your business strategy
- Guest posing
- Organizing local events
- Attending trade shows to network with like-minded businesses
- Studying digital trends
- Optimize your website for speed and mobile
Fund your growth marketing strategy with ITIN loans
ITIN loans are meant for immigrant entrepreneurs without a social security number or proper identification documents who struggle to obtain financing from traditional lenders. Only a few online lenders offer these types of loans.
Visit the link in the intro to learn more about ITIN loans and how they can help you fund your marketing activities.
