By Mitch Rice
You’ve had a tune in your head that’s been gnawing at you for months, or maybe even years, and now you’ve decided you want to put it out there and see what happens.
The thing is, few people are content with just rocketing their tunes into the ether; you also want to know someone’s out there listening. Of course, building a music fanbase from scratch is one of the most challenging tasks you can take on.
Check out this guide for five tips on getting the most out of your very first song release.
1. Make a Stellar Recording
It’s not just about getting the recording done. It’s how you do it.
You’re not putting out the best possible version if you don’t record your song with the clearest sound you can get. You have to hook the listener within just a couple of seconds.
That’s why you need to invest in mix and master online services. This is the key to achieving a polished, professional sound without shelling out big bucks for a full-service recording studio.
2. Find Your Niche
One of the biggest mistakes a new musician can make is being ambivalent about their genre. While you can experiment with different sounds, you need a clear idea of the audience you’re trying to reach.
For example, there is a growing demand for music that’s designed purely for relaxation. If you decide that’s the path you want to take, you’ll have an easier time marketing your songs toward that specific audience.
3. Make a Music Video
Songs that come with videos sell better, and a music video can achieve great success on a low budget. Here are two elements you must have to make it work.
First, you need pleasing visuals. This doesn’t have to mean expensive effects – in fact, never underestimate the charm of simplicity. Just pick a beautiful location to film and get the lighting right.
Second, tell a simple but meaningful story. Random images don’t work. The videos that stand the test of time do so because they’re one of two things; thought-provoking or heartwarming.
4. Generate Buzz
There’s beauty in the fact that artists can now release music independently, but it also presents challenges. You’ll have to work much harder to build your platform.
As a first step, enlist the help of your friends, family, and other amateur musicians in your circle to support you by purchasing your song and advertising it among their own friends.
Never underestimate the power of word of mouth. I’s worth asking everyone you know once to listen to your song. You never know who will actually do it and come away excited enough to recommend it to their friends.
5. Build a Social Media Presence
You cannot succeed in any artistic career without an online platform. It serves you in a few integral ways.
- It’s a means of communicating with your audience about release dates and other important events.
- New listeners can discover you more easily.
- It’s the most effective means of advertising.
If you don’t have a social media account, it’s time to create one. Choose a few leading platforms you can be found on and post updates regularly. It doesn’t have to be an overwhelming task; you can use tools to update multiple accounts at once.
Setting Yourself Up for Success
It’s discouraging when you think luck alone determines your song’s success. The good news is that it’s not even close to the truth.
If you work hard on finding your niche and honing your sound, your music will have the potential to reach out as far as you want it to.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.
