How Al Jaffee Created The Iconic “Folds-Ins” For Mad Magazine

Al Jaffee, the legendary cartoonist best known for his work with Mad Magazine, revolutionized the world of comics with his iconic “Folds-Ins” before his passing in 2023 at the age of 102. Debuting in 1964, these innovative illustrations encouraged readers to fold the page to reveal a hidden message or image, adding an interactive and playful element to the magazine’s content. Jaffee’s ingenious designs combined wit, humor, and social commentary, captivating audiences and becoming a beloved staple of Mad Magazine for decades. His creative genius and ability to engage readers in a unique way cemented his legacy as one of the most innovative cartoonists in the history of American comics.