Yahoo Inc. announced at its 2015 Digital Content NewFront, Ultimate DJ, a GLOBAL electronic music competition-style live series set to appear across its Live, Digital Magazine and Original video programming.
Ultimate DJ willsee some of the hottest new electronic music DJ’s from around the world competing in this live global series. Set to air on Yahoo Live with worldwide voting via Tumblr, the winner will be crowned the Ultimate DJ and be offered an opportunity to headline a major electronic music festival and a record contract with Ultra Records and Sony Music.
Created by Syco Entertainment and executive produced by Simon Cowell, Patrick Moxey of Ultra Records and Syco Entertainment’s Kelly Belldegrun, Ultimate DJ will be co-produced by Syco Entertainment and Done and Dusted and also executive produced by Ian Stewart and Hamish Hamilton, who will also executive direct.
Simon Cowell said, “I have always been excited to be involved in a show where you have the chance to discover a star. And to do that, I know from experience you need great partners and the rest will follow. We’re excited to be partnering with Patrick Moxey of Ultra Records and Hamish Hamilton of Done and Dusted to bring this series to Yahoo.”
“Ultra Records has broken many of the biggest electronic artists of today and we’re thrilled to be a part of this series with Yahoo, Simon Cowell and Hamish Hamilton to bring the newest sounds and emerging electronic artists to a massive audience,” said Patrick Moxey of Ultra Records.
Hamish Hamilton of Done and Dusted said, “I love nothing more than capturing the energy of a live event. Now with Ultimate DJ we’ll send that excitement around electronic music around the world. This is something that could only exist online, something truly innovative.”
Since Yahoo Live launched in July 2014, it has delighted Yahoo users with live programming more than 110 million times over, with 43% of the people visiting its live music content being new Yahoo users. Highly engaged users stay on Yahoo Live for an average of 24 minutes.