Deezer battles Apple Music by offering 3 months premium for 99p

The biggest talking point in the business right now is Apple Music’s three-month free trial – and how much, if any, compensation will make its way back to publishers, songwriters, artists and labels.

But the world’s existing music streaming leaders aren’t sitting on their hands as we await Apple Music’s arrival on June 30.

First we saw a flurry of activity from Spotify; announcing 20m paying subscribers and taking on $526m of fresh investment in preparation to duke it out with Jimmy Iovine, Eddy Cue et al.

Now Deezer has launched a Europe-wide promotion, offering three-months of premium access to its service for just £0.99 or €0.99.

Via Music Business Worldwide