Tylenol’s ‘Modern Family’ Ad Shows What It Means To Be A Family (And The Ad Won’t Be What You Think)

When were you first considered a family? We believe that family is not about who you love, but how.

Johnson & Johnson’s Tylenol today breaks a new #HowWeFamily campaign that celebrates the diversity of modern families — depicting gay, lesbian, immigrant and biracial families in a 30-second spot from J. Walter Thompson, New York.

“Because we’re a family brand, because we’re an iconic American brand, and we want to continue to serve families into the future, I think it’s important that we reflect what that family is today,” Manoj Raghunandanan, Senior Director of Marketing for Johnson and Johnson’s McNeil Consumer Healthcare, told Advertising Age.