In 2014 Music PEI embarked on an economic impact analysis of the Island’s music industry. Little Island, Big Voice is the first of its kind and we commissioned Nordicity to complete it. They are a well respected company with years of experience and a history of similar studies for other provincial and national organizations similar to Music PEI.
The study included surveys and focus groups along with comprehensive data collection and analytics. The results provide us with a much needed benchmark we can now use to assess the performance and growth of our industry for future years.
The Music PEI Board of Directors will now use this data and input from membership to create an update to our first Strategic Plan created in 2008. The new strategic plan will map out the course of the organization for the next 5 years.