The world’s favorite British actor recently shot a Super Bowl ad for Budweiser that takes aim at drunk driving. And it’s one of the best ever to start a movement that stands apart from the typical drunk driving PSA by calling on drivers to #GiveADamn and protect their lives and the lives of others.
In the time it took Mirren’s PSA to garner over 180,000 views, almost 30 people have died from drunk driving — one death every 53 minutes — according to the stats.
“Hello. I’m Helen Mirren, a notoriously frank and uncensored British lady. The collective we are dumbfounded that people still drive drunk. So I’ll sum it up like this. If you drive drunk, you, simply put, are a short-sighted, utterly useless, oxygen-wasting human form of pollution. A Darwin award-deserving, selfish coward. If your brain was donated to science, science would return it. So stop it. Now the chances are you’re a fun, solid, respectable human being. Don’t be pillock. Your friends and family thank you. The friends and family of other drivers thank you. Your future self thanks you. This is suppose to be fun. Cheers.”