Slacker Radio Adopts XAPP Interactive Audio To Connect Mobile Listeners To Content

Slacker Radio, a leading Internet radio service, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, announced that Slacker is leveraging XAPP’s Content Discovery service to drive listener engagement across its stations.

XAPP Content Discoveries are served between music tracks, to promote stations, songs and artists and other features available on Slacker. For example, while listening to the popular “Today’s Hits” station on Slacker a listener may be presented with a teaser for related programming. Requiring no touch screen interaction, each XAPP prompts a user with the exact phrase to say if they are interested in the promotion.

Providing Slacker listeners with XAPP integration enables an exciting way of surfacing recommended programing to each user based on their listening habits. In a recent survey of test listeners, 54 percent reported XAPP prompts are a fun and easy way to interact with Slacker Radio.

“At Slacker we’re one hundred percent focused on delivering the best lean-back listener experience, so we’re constantly looking at innovative ways to improve how our users discover new content,” said Duncan Orrell-Jones, CEO, Slacker Radio. “Allowing users to interact with content recommendations using audio prompts is a natural evolution of Slacker’s commitment to making personalized listening experiences effortless.”

The preliminary Content Discovery campaigns started in November 2015, and Slacker Radio delivered an average response rate of more than 11 times higher than mobile audio promotions that relied only on touch for listener interaction. Additionally, 14.8 percent of the total targeted Slacker audience actively engaged with at least one promotion within the first five impressions, thanks to the convenience of XAPP’s voice interaction.

“Slacker has done a fantastic job of integrating the best features of broadcast radio into the Internet radio user experience with it’s DJ-hosted stations that complement personalized listening,” commented Pat Higbie, CEO and co-founder, XAPPmedia. “It delivers a great lean-back listening experience and XAPP is excited to facilitate the discovery of Slacker’s curated content.”