Ethen of the Sideways YouTube channel has created a video essay where he examines how Pixar uses music to make millions of people, myself included, to cry at all the right moments.
How Pixar Uses Music To Make Us Cry
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
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