Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that’s been spying on pedestrians in Toronto and streaming footage of their movements on the street.
DentsuBos and Elevation Pictures set up surveillance cameras with motion tracking technology around Dundas Square. The cameras tracked pedestrians’ movements and livestreamed them onto a giant video board.
“It was very interesting seeing people’s reactions,” said Jon Frier, creative director at Dentsubos. “Some felt violated, some terrified, and some even praised it as the creepiest thing ever. Funnily, almost all looked around to see if there were other cameras spying on them. Which in itself is very telling.”