DJ Khaled is (RED)’s first ever social media ambassador

On World AIDS Day, December 1, DJ Khaled will step-up to join the fight against AIDS, becoming (RED)’s first ever social media ambassador. Using his unique style to rally his fans and followers, DJ Khaled will flex his social media muscle to raise awareness and heat around the AIDS fight, dedicating his Snapchat to (RED) for the first ever ‘(RED) SNAPATHON’.

The ‘SNAPATHON’ will turn his legendary Snapchat musings into a force to fight AIDS. Here’s how:

DJ Khaled will give his followers the inside scoop on the many different ways they can fight AIDS with (RED) this holiday season – including his winnable ‘jet ski and Snap with me’ experience on

  • He will announce special (RED) Snapchat filters for his fans to find in select locations in New York, Los Angeles and Miami, available only on World AIDS Day, December 1
  • DJ Khaled – a new father himself – will tell his fans why he’s supporting (RED)’s goal of ending mother-to-child transmission of HIV!
  • He’ll share the low-down on what people should know about AIDS, and tell them why its important that everyone supports the fight
  • Finally, there’ll be surprises galore, as you would expect from the king of Snapchat…!

DJ Khaled’s World AIDS Day SNAPATHON is in support of (SHOPATHON)RED – a holiday shopping extravaganza to fight AIDS, offering people chances to win extraordinary celebrity experiences at, and shop for hundreds of gifts that give back at

(RED) was founded by Bono and Bobby Shriver in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Partners include Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, Lokai, Salesforce, Girl Skateboards, Live Nation Entertainment, Moleskine, Mophie and Piaggio among many other brands.

As (RED) marks ten years fighting AIDS, it has generated $360 million for the Global Fund to fight AIDS, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services.