Nike partners with FKA Twigs as Creative Director for new Zonal Strength Tights campaign

Check out the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers, all set to a snippet of the performer’s new song, “Trust in Me.”

The mesmerizing spot, for which Twigs served as creative director, director and mastermind, promotes Nike’s new Spring Zonal Strength Tights.

In a statement, Twigs says: “When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It’s about how you train. It’s about how those things help your movement.”