Alessia Cara and Joe Jonas reigned Toronto tonight as hosts of THE 2017 IHEARTRADIO MUCH MUSIC VIDEO AWARDS, where Canadian DJ collective A Tribe Called Red took home their first ever hardware for Video of the Year (“R.E.D.”) and Best Director (“Stadium Pow Wow”, Kevan Funk). Meanwhile, hometown hip-hop sensation Drake won two awards for Most Buzzworthy Canadian and IHEARTRADIO Canadian Single of the Year for “One Dance”. On stage, newly minted solo artists Camila Cabello and Niall Horan, winners of the awards for Best New International Artist and Fan Fave International Artist or Group respectively, each fired up the fans with red-hot medleys of their hit singles, “I Have Questions/Crying in the Club” and “This Town/Slow Hands”.
Canadian indie rock band Arkells hit the stage with an unforgettable performance of “Knocking At The Door” which snagged an MMVA for Fan Fave Video. Winners of IHEARTRADIO International Duo or Group of the Year Imagine Dragons also delivered an electric performance with local drum line 416BEATS on a medley of their hits “Believer” and “Thunder”.
Debut MMVA performers included DNCE, fronted by host (and MMVA veteran) Joe Jonas; Julia Michaels, who performed single “Issues” in a lavish bedroom set; Iggy Azalea who rocked the crowd from inside a lit cube with a version of “Switch”; hometown rapper Jazz Cartier with an energetic performance of singles “Tempted” and “Red Alert”; and Post Malone who brought explosive versions of “White Iverson” and “Congratulations”, replete with actual fireballs. Lorde, in her much-anticipated return to the MMVA stage, lit up the night, closing the show with a medley of hit “Green Light” and “Perfect Places” alongside a choir featuring more than 30 singers, and show-stopping fireworks.
Tonight’s awards also captivated audiences across multiple social media platforms, with more than 250,000 mentions of the show. On Twitter the MMVAs trended internationally, becoming the #4 trending topic worldwide, and the #1 in Canada, during the two-hour broadcast. MMVA performers and presenters joined in, posting about their experiences on social feeds, including presenter Nikki Bella who shouted out Much’s own Tyrone Edwards on Twitter, and MMVA host Joe Jonas who shared a fun backstage moment. Fans also made their voice heard this year, with more than 16 million votes for the award’s four Fan Fave categories cast across Twitter, Instagram, and on Much.com
In its inaugural year via a partnership with Twitter, the IHEARTRADIO MMVA PRE-GAME, hosted by Much Digital Studios creators Alayna Fender, Dan Rodo, Marlon Palmer, and Michael Rizzi, was first to hand out the hardware before the big show. Twelve awards were handed out on Twitter during the live pre-show, including the first MMVA for A Tribe Called Red, who along with Director Kevan Funk were awarded with the Best Director Award for their video Stadium Pow Wow.
Other Canadian artists taking home hardware tonight include: Shawn Mendes, winner of Best Pop Video for his smash hit “Mercy”; Toronto rapper Tasha the Amazon, who took home her first MMVA, Best Hip Hop Video for “Picasso Leaning”; Grimes, winner of Best EDM/Dance Video for “Venus Fly”, her collaboration with Janelle Monae; Sleepy Tom for Best Post-Production for “Seeing Double” featuring Tonye; River Tiber, winner of Best MuchFACT Video for Acid Test; PARTNEXTDOOR for Best New Canadian Artist; and Justin Bieber who was crowned Fan Fave Artist or Group for the second year in a row.
The IHEARTRADIO MMVA hardware was handed out by an impressive list of personalities including 4YallEntertainment, Bea Miller, Brandon Flynn, Carly Rae Jepsen, David Mazouz, Dove Cameron, Hedley, Jus Reign, Kat Graham, Keke Palmer, KJ Apa, Lights, Lilly Singh, Martha Hunt, Massari, Nikki Bella, Scott Helman, Serena Ryder, Shawn Hook, Shay Mitchell, Shenae Grimes-Beech, Tatiana Maslany, Torrance Coombs, Tyler Oakley, and Tyler Shaw.
And the winners are…
Video of the Year
A Tribe Called Red f. Yasiin Bey, Narcy & Black Bear – “R.E.D.”
Sleepy Tom f. Tonye – “Seeing Double”
Best EDM/Dance Video
Grimes f. Janelle Monae – “Venus Fly”
A Tribe Called Red f. Black Bear – “Stadium Pow Wow”
Director: Kevan Funk
Best Pop Video
Shawn Mendes – “Mercy”
Best Rock/Alternative Video
The Tragically Hip – “In A World Possessed By The Human Mind”
Best Hip Hop Video
Tasha the Amazon – “Picasso Leaning”
Best MuchFACT Video
River Tiber – “Acid Test”
Most Buzzworthy Canadian
Most Buzzworthy International Artist or Group
Best New Canadian Artist
Best New International Artist
iHeartRADIO International Artist of the Year
iHeartRADIO International Duo or Group of the Year
iHeartRADIO Canadian Single of the Year
Drake ft. Wizkid, Kyla – “One Dance”
Fan Fave Video
Arkells – “Knocking At The Door”
Fan Fave International Artist or Group
Fan Fave Artist/Group
Fan Fave Much Creator