It’s hep, it’s groovy, it’s outta sight. It’s the word ‘cool.’ It’s not only all of those other things, but unlike those other words, it doesn’t sound dated at all. Slang hardly ever manages that trick. How did ‘cool’ stay cool?
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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