Mariya Takeuchi’s sleeper hit Plastic Love and how Youtube’s algorithm (and memes) turned an obscure Japanese song into a modern classic.
How The YouTube Algorithm Propelled An Obscure Japanese Song From 1984 Back Into Popularity
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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