Spotify is committed to bringing audio content such as music and stories to more people in more ways–including the next generation of listeners. That’s why they decided to launch a fun standalone app designed with safety in mind specifically for kids and families.
Spotify Kids is a standalone app available exclusively for Premium Family subscribers and intended for kids ages 3+. The content within Kids is hand-picked by a team of editors, who have nearly 100 years of combined experience curating content for kids. They come from some of the most well-respected brands in this space, including Nickelodeon, Disney, Discovery Kids, and Universal Pictures, as well as Public Service in Sweden and BookBeat, which is a family- and kids-oriented audio streaming service.
Beyond the content, the entire Spotify Kids user experience looks and feels different from the Spotify app. And that’s intentional. It’s built for kids, with their specific cognitive skills in mind, and exudes a fun, familiar, playful, and bright atmosphere. This look and feel also varies by age group—for example, the artwork for younger kids is softer and character-based, while content for older kids is more realistic and detailed.
Having a standalone app specifically for younger kids is a new space for Spotify, and they’ve started with a beta launch in Ireland, knowing that this initial roll-out phase will yield many learnings from parents, caregivers and other experts as they begin to interact with the app.