APTN has just published the first ever National Indigenous Music Impact Study (NIMIS). This landmark Canadian study looked at the contributions made by the Indigenous music community and the impacts that this community has on the Canadian economy and on the social fabric of this country. The study also looked at the Indigenous music community’s challenges and successes. This study provides the most recent, best available data on any segment of the music industry in Canada.
APTN and its partners engaged with those involved in the Indigenous music community to conduct the study. This included anyone (Indigenous or non-Indigenous) who creates, promotes and supports Indigenous music in Canada. In total, 620 industry insiders completed the online survey and 70 interviews were held to gain unique insight into the industry.
Some of the key findings of NIMIS show that Indigenous music contributed a total of almost $78 million to Canada’s economy (GDP) and supports more than 3,000 full-time positions across the country. While the Indigenous music community is thriving, the Indigenous music industry, comprised of Indigenous-owned, Indigenous-directed music companies and supporting organizations, is still in its infancy and is poised for development.