Thanks to Canada’s best-selling, chart-topping children’s music group MINI POP KIDS, fans nationwide can now dress just like the pop stars themselves with an exclusive clothing line launching with Walmart Canada this Spring!
Set is shipping now online at Walmart.ca — and in 117 select stores across the country as of today — the MINI POP KIDS Spring 2020 apparel and accessories collection will feature sizing for boys and girls sizes 4 XS – 16 XL.
First up is the ‘Rock Star’ collection, featuring a light, bright pastel palette paired with iridescent sequins and light blue denim for girls, and vibrant pops of colourful graphics with black denim for boys. Just in time for summer, the ‘Pop Star’ collection will follow soon after, using a base of blue and black denim shorts to highlight an electric neon palette of pinks and lemon and for girls and lime and turquoise for boys. A ‘Back to School’ collection is set for Fall 2020.
The move to create age-appropriate, on-trend clothing and accessories both kids — and their parents — can’t wait to get their hands on is a natural extension for the ubiquitous, legacy pop act long known for producing family-friendly versions of the world’s most popular songs. Fans across the country will now have the opportunity to dress up like the stars they see on TV, YouTube, and on-stage at packed MINI POP KIDS Live concerts.
From the 80s to now, the MINI POP KIDS have been entertaining global audiences with millions of albums sold; K-Tel stationed a Canadian re-launch for the group in 2004 and, for the past 16 years, the MINI POP KIDS have been the country’s #1 children’s music group with record-setting sales, extensive national touring, topping the iTunes and Billboard charts, and even the release of an original single, “Who You Are” — available now!
“The mission of the MINI POP KIDS has always been to provide family-friendly music all can enjoy,” says K-Tel’s Samantha Kives. “Working with a great family brand like Walmart is a no brainer. We are working together to offer affordable looks that kids will love and parents will approve!”
“Walmart is excited to partner with MINI POP KIDS to launch this exclusive, on-trend and stylish collection,” says Marlise Wilson, Senior Director, Merchandising Kids & Baby, at Walmart Canada. “In Canada, we have been a destination for affordable apparel for 25 years and continue to expand our offering for our customers. We think MINI POP KIDS fans will be excited about these new looks.”
“We recognize the MINI POP KIDS are about more than just the music when we see all the fans dressing up for our concerts; it’s one of the most rewarding parts of why we keep the brand growing for over 30 years,” Kives expands. “The MINI POP KIDS are role models that embody everything around self-expression and we want kids across Canada to fulfill their dreams — not just at our shows, but every day while singing at home in the mirror, in their favourite outfit to their favourite song.
“We could not be more excited about partnering with Walmart on this new clothing release.”
Canada’s best-selling kid’s music group MINI POP KIDS are ready, set, and on the road, bringing their dazzling feel-good family entertainment legacy live on stage with The Bright Lights Concert Tour!
March 7 @ Georgian Theatre, Barrie ON
March 8 @ Capitol Centre, North Bay ON
March 14 @ Sagebrush Theatre, Kamloops BC
March 15 @ Kelowna Community Theatre, Kelowna BC
March 17 @ The Port Theatre, Nanaimo BC
March 19 @ The Royal Theatre, Victoria BC
March 21 @ Abbotsford Entertainment Centre, Abbotsford BC
March 22 @ Centennial Theatre, North Vancouver BC
March 23 @ Northern Jubilee Auditorium, Edmonton AB
March 27 @ Keyano Theatre, Ft. McMurray AB
March 28 @ Southern Jubilee Auditorium, Calgary AB
April 11 @ CentrePointe Theatre, Ottawa ON
April 16 @ E.A. Rawlinson Centre, Prince Albert SK
April 18 @ Vic Juba Theatre, Lloydminster AB
April 19 @ Conexus Arts Centre, Regina SK
May 2 @ Queen Elizabeth Theatre, Toronto ON
May 16 @ Mile One Arena, St. John’s NL
May 17 @ Gander Arts & Cultural Centre, Gander NL
May 24 @ Centennial Concert Hall, MB
July 4 @ Scotiabank Centre (Fallsview Theatre), Niagara Falls ON
Those immortal words — “But Wait, There’s More!” — anyone who grew up in the 60s, 70s and 80s can recall with nostalgia and a smile those universally identifiable commercials from Winnipeg-based K-Tel, the original “As Seen On TV” ads. ‘Hooked on Classics’, K- Tel’s best-selling album sold over 10 million copies and is still selling today. Who can forget the classic, Veg-O-Matic and the Miracle Brush? Both products sold millions — these campy fun classics have become part of pop culture history. ‘But Wait, There’s More!…If you act now!’ The iconic K-Tel was founded by Philip Kives, an innovator and legend in direct marketing and creator of the first infomercial. The K-tel licenses in vast catalog for TV and Film like Stranger Things, Baby Driver, and American Made. In 50 years of business, K-Tel has sold over half a billion albums worldwide. Today, K-Tel continues to license their music catalog of over 6000 tracks and has moved forward with technology and popular culture, with a worldwide distribution network with companies like iTunes, and licenses in vast catalog for TV and Film like Stranger Things, Baby Driver, and American Made. In addition to classic compilations, K-Tel is still turning out new releases as with their new album, ‘MINI POP KIDS 17,’ featuring kid friendly ‘covers’ of top pop tunes.
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day. Walmart Canada’s flagship online store, Walmart.ca is visited by 900,000 customers daily. With more than 90,000 associates, Walmart Canada is one of Canada’s largest employers and is ranked one of the country’s top 10 most influential brands. Walmart Canada’s extensive philanthropy program is focused on supporting Canadian families in need, and since 1994 Walmart Canada has raised and donated more than $400 million to Canadian charities. Additional information can be found at walmartcanada.ca, facebook.com/walmartcanada and at twitter.com/walmartcanada.