Since the onset of the COVID-19 pandemic, Spotify has engaged partners across the industry to discuss how we can support artists and the creative community who have been deeply impacted by the effects of the virus. Though streaming continues to play a key role in connecting creators with their fans, numerous other sources of revenue have been interrupted or stopped altogether by this crisis.
Spotify COVID-19 Music Relief
Spotify has launched the Spotify COVID-19 Music Relief project, which recommends verified organizations that offer financial relief to those in the music community most in need around the world. Currently, they’ve partnering with MusiCares, PRS Foundation, Help Musicians, Unison Benevolent Fund, and Centre National de la Musique, and are looking forward to adding more partners worldwide. Spotify is making a donation to these organizations and will match donations made via the Spotify COVID-19 Music Relief page dollar-for-dollar up to a total Spotify contribution of $10 million.
UPDATE: Artist Fundraising Pick
Spotify has also now launched a new Spotify for Artists feature: the Artist Fundraising Pick. Just like artists can select any piece of music to highlight on their profile as an Artist’s Pick, they can now highlight a fundraising destination (in addition to their Artist’s Pick).
First and foremost, this feature enables artists who are interested in raising money to support themselves, their bands, or their crews, to get the word out to their fans on their Spotify artist profiles. We have a strong group of initial fundraising partners: Artists can choose to add a link to Cash App, GoFundMe, and PayPal.me.
They’ve also created the option for artists to fundraise for an initiative connected to helping those most impacted in the music industry. Artists can select any of the aforementioned verified organizations participating in the Spotify COVID-19 Music Relief project.
For all the information on this feature, see here.
Programs from Spotify Creator Tools
For those continuing to create at home, music talent marketplace SoundBetter is waiving its revenue share, cloud-based audio recording platform Soundtrap will offer extended free trials for educators, and Anchor will waive fees on its Listener Support feature.