Viral music platform, Triller announced today its new strategic partnership with India’s largest music streaming service and Reliance owned, JioSaavn. Being the first of many announcements to come from these two digital powerhouses, JioSaavn will soon be embedding Triller into the streamer; front and center.
When any music video is watched within the JioSaavn streamer it will automatically be a Triller music video, which will exponentially grow Triller’s users and usage. Furthermore, JioSaavn’s streamer will have a prominent button to “Make a Triller Video” on the main screen of the platform.
With Triller’s recent growth and setting the record of being the only app to simultaneously be the #1 downloaded app in over 50 countries, including India, it has quickly begun its widespread expansion with several tactical partnerships. Both Triller and JioSaavn pride themselves on delivering the best content and technology to their userbase, therefore this high-class offering will be pivotal once it rolls out in the next term.
This announcement comes on the heels of recent investments from Google and Facebook into JioSaavn’s stakeholder, Reliance. Those significant investments total to over $10 Billion, positioning JioSaavn as one of the largest streaming services in the world. Its key partnerships include Amazon, Shazam, Twitter, Facebook, and Sony Music.