BBTV Holdings Inc., the leader in creator monetization, today announced the creation of its NFT Division, which will launch Non-Fungible Tokens (NFTs) with some of the world’s leading content creators across Entertainment, Music, Sports, Esports & Gaming verticals. BBTV’s first NFT will be with Grammy-winning and multi-platinum music producer Zaytoven. Over the years, Zaytoven has worked with artists from Drake, Travis Scott, Young Dolph, Lil Yachty and Lil Uzi Vert, to Rick Ross, Jeezy, Yo Gotti, Usher and Keyshia Cole. He is also widely credited for curating the signature sound of international superstars Gucci Mane, Future and the Migos. He has a flair for recognizing and cultivating raw talent, turning unique individuals into household names.
- The total value for global transactions of NFTs was $338 million in 20201 up 139% from $141 million in 2019 and up nearly 800% since 2018.
- NFTs are emerging as a popular new way for creators and artists globally to monetize their intellectual property. BBTV plans to offer NFTs as another method to diversify and expand monetization for the thousands of creators on its platform.
- BBTV expects to realize margins that are aligned with BBTV’s other existing Plus Solutions products. BBTV is uniquely positioned in the creator economy, with exclusive IP rights across a vast library of content with more than 600 million unique monthly viewers globally, who consumed more than 50 billion minutes of video content, the most among media companies (January 20212).
Leveraging its creator IP and relationship with the world’s largest creators, BBTV plans to take tokenized fan experiences to the next level through a combination of NFTs, exclusive fan engagements, merchandise offerings, and more.
“BBTV works with some of the world’s most prominent creators and is uniquely positioned to market NFTs through its vast creator network. The combination of creator economy, crypto movement, and proof of ownership has created a massive monetization ecosystem and we are excited to position BBTV at the centre of it all to take the creator fan engagements to the next level,” comments Shahrzad Rafati, Chairperson & CEO, BroadbandTV. “We are laser focused on delivering market leading solutions for creators around the globe to monetize the content that they create. NFTs are a natural extension of our Plus Solutions.”
BBTV’s partnership with Zaytoven began with the release of his supergroup album ‘A-Team’ featuring Lil Yachty, Lil Keed, Lil Gotit through Opposition, BBTV’s Music Division. The album has received over 20 million streams since it’s debut in early 2020.
“The rise of NFT’s as a new form of IP, brand extension and medium for fans to connect with artists has been truly game changing,” comments Zaytoven. “Expanding my partnership with BBTV is the right move as they have been a great company to work with and a leader in the digital space to explore this new frontier. I’ve been a collector for all my life and I can see the massive opportunity of a fan wanting to own art and music again as we all did growing up.”