Sonic Reducers. One topic. Two music nerds. Five minutes. Everything you need to know.
Punch play to watch us run down new albums by Animal Collective, Black Country, New Road, A Place To Bury Strangers, Cassels, Hollis Brown, Jazz Butcher and more.
Follow us on Instagram @thatericalper
Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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