Today, MLSE and KultureCity announced a new partnership that certifies all events hosted within Scotiabank Arena, BMO Field and Coca-Cola Coliseum to be sensory inclusive. This new initiative provides accommodation for fans with a sensory issue to have a positive experience when visiting any of these venues for a game, concert or event.
“Our communities are what shapes our lives and to know that MLSE is willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing. We’re honored to partner with MLSE to provide a truly inclusive experience for all fans,” said Uma Srivastava, Executive Director, KultureCity.
The certification process required staff at all three venues to be trained by leading medical professionals on how to recognize those guests and fans with sensory needs and how to handle a sensory overload situation. Sensory bags, equipped with noise canceling headphones (provided by Puro Sound Labs), fidget tools, verbal cue cards and weighted lap pads will be available to all guests who may feel overwhelmed by the environment.
“MLSE prides itself on providing best-in-class experiences at our venues, which includes ensuring that all fans, no matter their accommodation requirement, can enjoy our live events,” said Caroline Wright, Vice President, Venue & Operations at MLSE. “Through our partnership with KultureCity, we are furthering our commitment to make our venues inclusive to all fans.”
Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with autism, dementia, PTSD and other similar conditions (one in six individuals). One of the major barriers for these individuals is sensitivity to over stimulation and noise, which is an enormous part of live entertainment. KultureCity has partnered with over 25 NBA venues and are honored to onboard the only Canadian team; KultureCity partners with over 15 NHL teams and venues and honored to bring on the first Canadian hockey team and venue.
Prior to attending an event, families can download the free KultureCity App where one can view what sensory features are available and where they can access them. Also, on the App is the Social Story which will provide a preview of what to expect while enjoying an event.
