Success of exhibit secures trust of The Rolling Stones and a second Canadian stop of UNZIPPED

After a successful run, November 2021-April 2022 at THEMUSEUM in Kitchener, Ontario, originally intended to be the only Canadian stop on The Rolling Stones | UNZIPPED international tour, THEMUSEUM has good news for Rolling Stones fans across the country. THEMUSEUM has secured the Canadian rights to UNZIPPED and the confidence of The Rolling Stones management to bring the world-class exhibition to Winnipeg this Spring.

The Rolling Stones | UNZIPPED will be on display at Expo Live! at Portage Place in Winnipeg from June 11 to July 31 before returning home to London, England to celebrate the band’s 60th anniversary.

Following engagements in major centres including London, New York, Sydney and Tokyo, THEMUSEUM demonstrated tenacity in the race among other major Canadian cities to secure UNZIPPED as its largest exhibition to date. Over the last four months, the 10,000 sq ft exhibition transformed THEMUSEUM and provided a once in a lifetime opportunity for Canadian fans and visitors.

As the first international exhibition by and about The Rolling Stones, UNZIPPED provides visitors with the opportunity to relive the cultural phenomenon of the world’s greatest rock band and experience their legacy as the band that built rock and roll. The exhibition boasts more than 300 original objects from the Stones’ personal collection, including a realistic reconstruction of their Chelsea flat ‘Edith Grove.’ Along with instruments and stage designs, rare audio fragments, video footage, personal diaries, iconic costumes, posters, and album covers, the exhibition concludes with a mind-blowing three-dimensional Rolling Stones concert for visitors to experience.

As the band celebrates its 60th anniversary in 2022, the honour to continue hosting the exhibition in Canada is even greater. With 60 years of history displayed throughout the exhibition, The Rolling Stones have entrusted Canadian audiences with a backstage pass into the world famous rock band’s fascinating journey.

The immersive experience of UNZIPPED didn’t stop with the exhibition on display in Downtown Kitchener. THEMUSEUM’S curation of The Ronnie Wood Art Exhibition, located in the heart of Uptown Waterloo during UNZIPPED’s run, brought a wide range of artwork that spanned the artist’s talented career. The art exhibition included approximately 50 original works of art, featuring a combination of original works, prints, and setlist works. Original artwork, along with signed prints and setlists were available for purchase, allowing Kitchener-Waterloo residents and visitors to take a little piece of The Stones history home with them.

THEMUSEUM is incredibly grateful to the community, and accredits its proud sponsors, supporters, volunteers, and community members for making the Canadian debut of UNZIPPED a massive success. The community support brought forth by the Region of Waterloo, festival partners, The Fashion History Museum, Princess Cinemas and Kitchener Musical Society Band and the Kitchener BIA along with numerous bars, hotels and restaurants also played a critical role in making “The Year of The Rolling Stones” in Waterloo Region one to never forget.