For millions of Canadians, watching the devastating impact the conflict in Ukraine continues to cause has left us eager and wondering the best ways to help. As a long-standing beacon of inspiration and guidance in such situations, actor, singer, philanthropist, and Canadian Red Cross Ambassador Tom Jackson knows one such way with the release of “Red Cross Ukraine Appeal” — available now to watch here.
“Red Cross Ukraine Appeal” is available now, and donations to its fundraising initiative can be made here.
Concerned for the 7.5 Million+ children directly affected in Ukraine, as well as those around the world exposed to its news, the Companion of the Order of Canada recipient took time amidst his current filming schedule for CTV / Crave’s forthcoming production Sullivan’s Crossing to create the grassroots fundraising campaign. With so many avenues of aid required in response to the conflict, Jackson’s poignant focus with this initiative provides lift to the unique emotional and mental health support needed for youth’s well-being in the wake of the affray.
“After more than 100 days of conflict in Ukraine, the facts and images are particularly disturbing knowing that millions of children are at risk and directly affected,” Jackson shares. “The spillover is children around the world are also affected by this crisis in ways that they will probably never know…
“The conflict in Ukraine is not the ‘next normal,’” he continues. “Especially as international coverage fades and compassion fatigue sets in. Rebuilding and recovery will take years and, more importantly, we have to wonder: how will Ukraine’s next generation respond?
“Helping kids be kids again is our mission with this fundraiser; children around the world need to know there are adults committed to their well-being.”
Produced by Tomali Pictures Ltd and Joe Media Group, the sweeping music special features Jackson — in addition to band members Tom McKillip, Phil Hall, Samantha King, John Thiel, Joey McIntyre, and Simon Kendall.
The Calgary Philharmonic also appears in addition to Beverley Mahood, Andrea Menard, Robert Walsh, Mac Shepherd, Duane Steele, Christina Martin, Dale Murray, and dancers Kennedy Bomberry, Katie Couch, and Samantha Sutherland with choreography by Alejandro Ronceria.
“The musicians and artists featured in ‘Red Cross Ukraine Appeal’ continue to be extraordinarily generous with their time, creativity, and passion around issues that need to be heard,” Jackson says. “Just witness the talent in this fundraiser and you’ll understand their heart and drive.”
The 35-minute special available on YouTube also includes Canadian Red Cross President and CEO Conrad Sauve. The Red Cross is concerned for people impacted by the ongoing fighting — both those still in Ukraine and those who have fled to neighbouring countries; as such, there are currently upwards of 41,000 trained Red Cross volunteers actively responding to meet humanitarian needs in Ukraine and the surrounding regions.
“Every day I’m inspired by the work done by the Red Cross — especially those on the frontlines of conflict,” Jackson says of working with Sauve and the Red Cross as a long-time Ambassador. “The global show of solidarity and support for those affected by this crisis has been massive and instantaneous. Now is our chance to raise the standards of all refugees and displaced people in need of humanitarian support and protection.
“The best way to help kids be kids again is to support the teams of Red Cross and Red Crescent Society as they roll out their action plans, and producing this online concert is just one of the ways to support their efforts,” he adds. “My hope is that you and your loved ones are well, and can watch the video, pass it on, and ask the world to connect with us to help others.”