As hip-hop turns 50, fans around the world are celebrating its golden anniversary. For a genre that started at a block party in the Bronx, this milestone is a testament to the massive impact and influence hip-hop has had in virtually every corner of the globe.
And today on Spotify, hip-hop is thriving, with artists and fans from around the world discovering and connecting with one another. In 2023, nearly a quarter of all streams on Spotify globally are hip-hop music, led by artists like Drake, Nicki Minaj, 21 Savage, Ice Spice, and Metro Boomin.
But it goes further than that . . .
- Hip-hop is one of the most-listened-to genres globally on Spotify, and more than 400 million users around the world have streamed hip-hop music in 2023 so far.
- RapCaviar ranks as the second most-followed playlist on Spotify.
- Around the globe, there are over 53 million user-generated and Spotify-curated playlists on Spotify that mention hip-hop or rap in the title of the playlist, and over 2 billion playlists that contain at least one hip-hop song.
- For the past three years, almost half of Spotify’s Top 50 most-streamed artists globally have been hip-hop or rap artists.
