BuenRostro has been selected to perform at Vive Latino – Festival Iberoamericano de Cultura Musical March 16 and 17, 2024. It is an annual music festival held in Mexico City. It is one of the most important music festivals in Mexico, featuring a great variety of groups of many genres. This was announced last night at 18:35 hrs (Hora de la Ciudad de México).
According to Music Festival Wizard, “It’s one of the most important Spanish rock festivals in the world, highlighting acts from all over Ibero-America for nearly twenty years.”
Amazon, the festival sponsor, hopes to share the experience with the more than 170,000 attendees of the festival, which will be known as Vive Latino presented by Amazon starting in 2024.
Soon, the lineup will be announced through the Vive Latino 2024 presented by Amazon playlist.
Amazon is preparing several innovations for the festival through its technology and multiple services such as Amazon.com.mx, Amazon Music, Amazon Prime, Twitch and Alexa.
Mexico City, November 6, 2023 – Amazon joins the Vive Latino festival to celebrate culture and musical diversity with its thousands of attendees. Starting in 2024, Amazon will be the presenter of this important festival and will work hand in hand with the Vive Latino organizers to give the best experience to all its attendees in its two-day event and more than 90 artists.
“We are very proud to become the presenter of one of the most important music festivals in Mexico and Latin America. This long-term partnership is one of the most important for Amazon since our arrival in Mexico in 2015, that’s why we are committed to giving an incredible experience to all attendees of Vive Latino presented by Amazon. Amazon is for everyone and we are planning several unique experiences so that both artists and attendees can learn about the services and benefits that Amazon offers and enjoy the festival to the fullest,” said Gabriel Mas, Chief Marketing Officer of Amazon Mexico.
Music is part of Amazon’s essence, so Amazon Music will play a key role in this collaboration. Since its inception, the Vive Latino festival has encouraged and supported Mexican talent, a goal it shares with Amazon Music.
“Amazon Music is much more than just music. We are deeply passionate about music, but, above all, about providing fans with the best experiences, at home or at live events. Being part of Vive Latino, as presenters, allows us to get closer to fans and create experiences that will connect them with their favorite artists in a special way. We are very grateful to OCESA for trusting us to be such an important part of this incredible festival. We are sure this is the beginning of something very special,” said Paul Forat, Head of Amazon Music Mexico.
This year, the festival will unveil its lineup with the exclusive Vive Latino 2024 playlist presented by Amazon, which will soon be available for free to music fans and Amazon Music users on the app.
Amazon is preparing several innovations for the festival through its technology and multiple services such as Amazon.com.mx, Amazon Music, Amazon Prime, Twitch, Alexa, as well as many surprises for all its attendees and Amazon Prime members, which will be unveiled later. The Vive Latino festival presented by Amazon will have 6 stages, being Amazon and Amazon Music the main ones.
The Vive Latino festival presented by Amazon will take place on Saturday, March 16 and Sunday, March 17, 2024 at the AHR in Mexico City, with the participation of Mexican and international rock, reggae, trap and regional Mexican artists.