Get ready for a memorable Holiday season as Chia Pet proudly announces a partnership with the one-and-only princess of rap, Ice Spice!
With a storied legacy spanning four incredible decades, Chia Pets have maintained their popularity since their debut in the early ’80s. Known for their quirky, do-it-yourself terra cotta planters and the iconic “Ch-Ch-Ch-Chia!” jingle that has become a generational reference, Chia Pets are cultural icons. This unique collaboration between Chia Pet and Ice Spice aims to bridge together nostalgia and mainstream uniting two brands that resonate strongly across diverse age groups. Living Product is the creative engine behind the collaboration. The Chicago lifestyle brand and creative incubation studio uses a playful and disruptive approach to rethinking traditional items. With the Ice Spice Chia Pet, Living Product aims to further extend this realm of thought and creativity.
Ice Spice shared her excitement about the partnership, stating: “Like my lyrics say, ‘I’m breakin’ records and I’m breakin’ news.’ I’m not sure who stole whose look, but I’m into it and am very excited about this fun partnership. Chia Pet is an iconic brand with a dope jingle – so we have that in common.”
Joel Weinshanker, CEO of Ad Populum, owner of the Chia Pet brand says: “Collaborating with Ice Spice and Living Product was a seamless choice. Ice Spice’s distinctive hair style and magnetic charisma, combined with the cool vibe of Living Product, resonate perfectly with younger generations. This echoes the joyous spirit that we hold dear among our cherished Chia fans.”
The launch will receive robust support through an extensive media campaign, featuring high-profile influencer seeding and a commercial airing across various platforms, including YouTube, DirectTV, Hulu, TikTok, Snapchat, and more.
“We’re super excited for the discourse the Ice Spice Chia Pet will create,” says Jake “JB” Brode, founder of Living Product. “As a brand our goal is to break cycles and create new stories through things that already exist. Being able to channel this vision through an artist as dominant as Ice and a brand with as much heritage as Chia Pet has been such a blessing.”
This exciting partnership is poised to make waves across both the online and traditional retail landscapes, with products available on Amazon.com, www.chia.com, icespicemusic.com as well as at select brick-and-mortar locations such as Urban Outfitters, Target, and Spencer’s.
This new ICE SPICE Chia Pet will join the wide collection of Chia Pets including Star Wars, Willie Nelson, Bob Ross, Chucky, Elvira and many other iconic brands.