French-Canadian Commercial for the Plymouth Laser Featuring Celine Dion In 1989

Known for her powerful vocals and international success, Dion’s involvement in a commercial for the Plymouth Laser in 1989 was a great strategic move by the automobile company to leverage her rising star power. Combining the allure of a popular Canadian singer with the promotion of a car like the Plymouth Laser would likely have captured the attention of the French-Canadian audience, creating a memorable and impactful marketing moment during that era.