Hyundai Motor America and SiriusXM today announced a new, multi-year extension and expansion of their longstanding agreement. As part of the new agreement, the Hyundai and Genesis brands will introduce SiriusXM with 360L to their vehicle lineups beginning in 2025.
SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, which provides drivers and their passengers with more content, better discovery and a more personalized listening experience. SiriusXM with 360L adds more than 100 additional music channels curated to match every mood, an expansive library of on demand content and a live sports category that makes it easier to find broadcasts of games and sporting events. Additionally, personalized “For You” recommendations and the ability to access related content allow listeners to discover more of the programming they love. SiriusXM with 360L is also capable of receiving over-the-air updates that add new features.
“We continually adapt to the evolving preferences of our customers,” said Olabisi Boyle, senior vice president, product planning and mobility strategy, Hyundai Motor North America. “We’re excited to offer this upgraded suite of features available with SiriusXM with 360L because we want to just not meet but exceed the expectations of today’s drivers.”
“We are excited to extend and expand our relationship with the Hyundai and Genesis brands and introduce SiriusXM’s superior audio entertainment experience to their drivers beginning next year,” said Gail Berger, senior vice president and general manager of automotive partnerships, SiriusXM. “Hyundai and Genesis are growing brands offering award-winning vehicle lineups, and we look forward to delivering an expanded SiriusXM content library, better discovery and enhanced personalization.”
SiriusXM is available across Hyundai’s entire model lineup and comes standard in every Ioniq 5, Ioniq 6, Kona, Nexo, Palisade, Santa Fe and Sonata. SiriusXM is also a standard feature in every Genesis vehicle.
Hyundai and Genesis customers purchasing or leasing a SiriusXM-equipped vehicle in the United States receive a three-month trial subscription to SiriusXM that delivers SiriusXM’s full lineup of varied content, plus access to SiriusXM outside the vehicle on the SiriusXM app and on connected devices and speakers in the home.
SiriusXM is home to hundreds of expertly-curated, ad-free music channels across all genres, decades, and moods as well as the must-hear moments in sports, news, entertainment, comedy, and more. From one-of-a-kind channels by some of the world’s top musicians to first-listens and exclusive performances from emerging artists and bands, SiriusXM presents the perfect soundtrack for any moment. SiriusXM brings fans closer to their favorite sport by offering the most extensive lineup of live pro and college events, plus programming that delivers reactions and analysis from experts and insiders. Subscribers also stay informed and entertained with the latest in news and politics, entertainment, comedy, and beyond with celebrity interviews, iconic hosts, trusted opinions, non-stop laughs, and so much more, available only on SiriusXM.
For more information on all the programming that SiriusXM offers, and all the ways subscribers can listen, visit www.SiriusXM.com.
