Pure Imagination, Arizona’s most unique music festival, returns for its fourth year on Saturday, May 17, 2025, at the breathtaking Watson Lake in Prescott, AZ. Known for blending world-class music with the region’s stunning landscapes, the festival continues its tradition of delivering an eclectic and dynamic lineup featuring legendary and emerging artists.
The 2025 edition is led by Rock & Roll Hall of Fame inductees Cheap Trick, renowned for their iconic live album At Budokan, which went triple platinum, and a career spanning over 20 million albums sold. Also joining the bill is GRAMMY-nominated artist Matisyahu, whose album Youth reached #1 on the Billboard Hot 100, alongside multi-platinum, GRAMMY Award Winning group Arrested Development – one of hip-hop’s most socially-conscious and celebrated groups, and The English Beat, a defining force in 80s music known for fusing ska, pop, soul, reggae, and punk.
Additional performances include Gone Gone Beyond, Kelsey Waldon, Ponderosa Grove, Bird and Byron, Kids In America, Pijama Piyama, Dutch Holly, and the Take The Stage contest winner rounds out an impressive lineup of diverse talent.
Tickets are on sale now at www.pureimaginationfestival.com.
A FESTIVAL LIKE NO OTHER
Since its debut in 2022, the female-founded and curated Pure Imagination has become a standout experience, seamlessly merging music, nature, and culture with an eco-conscious ethos. Nestled in the stunning Granite Dells—the traditional lands of The Fort McDowell Yavapai Nation, The Yavapai-Apache Nation, and The Yavapai-Prescott Indian Tribe—the festival fosters a minimal-impact, high-energy experience where attendees can immerse themselves in live music, interactive art, and nature-driven adventures.
Festival-goers can explore scenic hiking trails, on-site kayaking, and the vibrant Prescott Night Market, featuring artisan vendors, immersive art activations, and mesmerizing performances by aerial artists, fire dancers, and more.
The driving force behind Pure Imagination is Candace Devine, frontwoman of Ponderosa Grove and CEO of Further West, the company behind the festival. Inspired by a passion for arts, culture, and community, Devine created the festival to help position Prescott as a thriving creative hub in the Southwest. The city is surrounded by 1.25 million acres of the Prescott National Forest, offering a haven for outdoor enthusiasts with premier mountain biking, hiking, and rock climbing.
“Pure Imagination is about more than just music—it’s about creating an unforgettable experience where people can connect, be inspired, and celebrate the power of art in one of the most beautiful places in the world.” shares Candace Devine, Founder
Last year’s lineup featured memorable performances from The Flaming Lips, Michael Franti & Spearhead, Ozomatli, Sylvan Esso, Tanya Tucker and The Pharcyde among others. In 2023, the festival boasted performances from Ziggy Marley, Lucinda Williams, Los Lobos, Capital Cities, Allison Russell, Nappy Roots, Dirtwire and others, while the inaugural event saw Dawes, Talib Kweli, Fantastic Negrito, Nikki Lane, Rising Appalachia, Phantom Planet, Katie Pruitt and more take to the stage.
The line up for Pure Imagination 2025 is:
Cheap Trick
Matisyahu
Arrested Development
The English Beat
Gone Gone Beyond
Kelsey Waldon
Ponderosa Grove
Bird and Byron
Kids In America
Pijama Piyama
Dutch Holly
Take The Stage contest winner
