By Mitch Rice
Before you start your advertising journey through Google Advertising, it is important to understand its rules and policies. This helps in creating and advertising content that does not violate its policies or be taken down by them. They have a stringent list of rules that need to be followed. This is done so that consumers don’t feel cheated or misled with the content information provided on ads.
A Detailed Guide to Google Ad Policies
There are many factors that are kept in mind, on which basis Google has designed its Google Ads management policies. These guidelines are kept for a free and fair competition for all using these ads.
Restricted Content
There are content pieces that can violate the ad policies. Words that are banned or images that are not allowed as they may be offensive. Such pieces of content come under restricted content and will not be displayed on the platform.
False Ad Content
There could be times when advertisers post deceiving or false ad content. In such scenarios, Google will identify and take down such ads. Google does not promote misleading and false advertisements and therefore, ensures the customers see genuine ads only.
Collection of Data & Targeted Advertising
Users need to provide their consent to Google for custom advertisements. Without consent, users can not be targeted, and it will be considered as spam content. Such activities must be raised and highlighted to Google as soon as possible.
Copyright Infringement
If the ads violate patents, trademarks or any copyright laws, Google will not permit such ads to run on its platform. Valid documents must be provided upon request to prove that the ads are not violating any trademark or copyright laws.
Design Relevance & High-Quality Landing Page
It is important to have a landing page that is of high quality and relevant to the ad campaign. This helps in improving the quality score as well meet the guidelines of Google Ads policies. The landing page should be designed in such a way that it provides useful information and easy to navigate through the landing page.
Advantage of Google Ads for Online Stores
Impressive Reach
By advertising on Google, you can unleash many aspects of digital and online marketing. You have the ability to increase the reach of your product or service and get desired results. YouTube, search ads, specific landing pages are some of the many avenues through which the reach of your product can be increased.
Improved Ad Effectiveness
Google Ads has the specialty of getting your ads to the intended target audience. By choosing demographics. Search intent, and geographic factors, you can filter down your target audience. This will help in advertising only to relevant audiences and making the most of every penny spent on ads.
Building Brand’s Trust
When a brand follows google’s ad policy guidelines and does not mislead or get into false advertising, such brands will remain successful in the long run. Building trust online takes time, but once a brand has built the trust, it is easy to remarket and retarget such audiences. A digital marketing company understands this very well and can help you in building a trustworthy brand online.
Optimising Tools for Ads
Google Ads offers a wide range of resources to promote your brand online. Google Analytics is one of the most effective and convenient tools of all, as it provides real-time insights about the performance of ads. You can also A/B test your strategy with Google and see what works best for you. You can take the help of a Digital marketing agency in Dubai to further improve and get an expert opinion on it.
Potential for Remarketing
Remarketing with Google Ads allows you to get in touch with the audience that has once interacted with your website in the past. Either through the website or landing page, the user has visited the website and might have even taken action like filling up a form. Such an audience is more likely to take further action, and remarketing to them makes perfect sense as it can increase conversion rate for your business.
Conclusion
Google Ads can be complex at first, and it can be hard to understand its policies. But once you have understood and got around it, it becomes a simple and easy journey from there on. With an abundance of features at your disposal, Google Ads can not be ignored if you want to boost your business. You can also talk to a Dubai Digital marketing agency if you need help in Google’s advertising regulations and tools to grow your online business.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.