If you ever dreamed of combining your sneaker obsession with your childhood LEGO passion, July 1 might just become your favourite day of the year. For the first time ever, LEGO and Nike have joined forces to create the LEGO Nike Dunk set — a 1,180-piece, high-top sneaker tribute that lands squarely in the sweet spot between streetwear cred and brick-building bliss. Priced at $129.99 CAD, this is a flex, a collectible, and a hands-on homage to one of Nike’s most iconic silhouettes.
With over 1,000 pieces, the set is packed with fan-service details. We’re talking interchangeable laces, hidden stash compartments, and even a rotating basketball toy that adds an extra level of play and display. At 9.5 inches high and 15 inches wide, this can sit quietly on a shelf, but it’s bold, bricked-up, and proudly wearable — well, at least by your imagination.
What makes this launch even more exciting is that it’s just the beginning. Following the July release of the LEGO Dunk build, Nike and LEGO are rolling out a full collection of LEGO-inspired sneakers and apparel in August and September, continuing into the fall. Yes, your brick-built kicks could have a matching real-life pair. It’s like having your cake and constructing it, too.
This is more than a nostalgic nod. It’s a love letter to design junkies, toy collectors, and sneakerheads alike — and it’s being treated with the attention it deserves. The promotional rollout reflects what the industry is doing right now: prioritizing bold collabs, maximizing multi-platform buzz, and using culturally iconic items to build brand loyalty across generations. It’s not just about the bricks anymore — it’s about how they fit into our lifestyle stories.
Whether you’re new to LEGO builds or a longtime AFOL (Adult Fan of LEGO), this release hits that rare space where collectible culture and pop design intersect. And let’s be honest — who wouldn’t want to explain to guests why there’s a brick sneaker sitting on your coffee table with a secret stash compartment and its own basketball-playing LEGO minifig named B’Ball Head?