Remember when The LOX said “We Gonna Make It”? They made it to NPR’s Tiny Desk—with a full band and strings! Jadakiss, Styles P, and Sheek Louch traded turntables for violins and brought gritty street anthems to a whole new level of elegance. Hip-hop has never sounded so classy.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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