There’s something about vinyl. The crackle, the warmth, the cover art you can actually hold. But let’s face it: most fans discover your music digitally. So if you’re an artist releasing music today, your Spotify and Apple Music profiles need to shine just as bright as your vinyl does. Whether you’re an indie troubadour or a synth-pop collective, these 10 tips will help make your digital artist profile as unforgettable as a needle dropping on your favorite LP.
- Use a high-quality profile image
Your photo is your first impression. Make sure it’s professional, high-resolution, and reflects your vibe as an artist. - Craft a compelling artist bio
Keep it short but meaningful. Mention your genre, influences, and what fans can expect from your sound. Update it regularly. - Pin your best releases
Both Spotify and Apple Music allow you to highlight tracks, albums, or playlists. Pin your latest single or your most streamed hit to stay top of mind. - Update visuals for each release
Your cover art should be eye-catching and consistent with your brand. Treat each release like a movie poster for your sound. - Link your socials and website
Make it easy for fans to find you. Add Instagram, TikTok, Twitter/X, YouTube, and your official website. - Keep concert and tour info current
Use Spotify for Artists and Apple Music for Artists to add tour dates. Fans near a venue will get notifications! - Claim and manage your profile
If you haven’t already, verify your artist profile on both platforms to unlock tools and analytics that help grow your audience. - Create and promote playlists
Curate playlists of your own songs or songs that inspire you. Share them with fans to show off your taste and boost streaming. - Use Canvas and visuals where available
On Spotify, upload looping visuals (Canvas) to enhance the listener experience and catch attention in the app. - Check your analytics regularly
Data is your friend. Learn who your listeners are, where they live, and which songs they love—and plan your next move accordingly.
The vinyl crackle is cool, but the digital polish matters too. Set up your profile with care and you’ll make a lasting impression wherever fans find you.
Tweet: Your music deserves more than just great sound—it deserves a great profile. Here are 10 easy tips for optimizing your artist page on Spotify and Apple Music. Make it count, every time someone presses play.