The spirit of John Lee Hooker, bold, authentic, and rebellious is returning to Michigan. John Lee Hooker Legacy Spirits, founded by the blues icon’s family to honor his legacy, today announced the statewide launch of its flagship Boogie Chillin “1948” Bourbon. This homecoming brings the award-winning Kentucky Straight Bourbon to the place where Hooker’s raw, trailblazing sound first took the world by storm.
This expansion is a tribute to the man who changed music forever from his home base in Detroit. It’s a story of legacy, rooted in soul and crafted in spirit. The brand’s mission is to bottle the enduring legacy of John Lee Hooker, and this launch represents a full-circle moment, connecting the past with the present through the universal language of blues and bourbon.
“My grandfather lived and breathed the blues, and Michigan is where his music truly found its power,” said Glenn Thomas, Co-Founder of John Lee Hooker Legacy Spirits. “He was a hero to many and an outlaw in his sound. Bringing his bourbon back here is more than just business—it’s about honoring every chord he played and every barrier he broke. We’re proud to share this bottle, and his story, with the people of Michigan.”
Since its launch, Boogie Chillin “1948” Bourbon has taken the spirits world by storm, proving that quality and legacy are a potent combination. In just over a year, the bourbon has earned 14 prestigious spirit awards, celebrated by critics and connoisseurs for its bold flavor profile and exceptional craftsmanship. Each award is a testament to the dedication to excellence that mirrors the artistry of Hooker himself.
This historic Michigan launch was made possible by strategic partners committed to heritage and quality. Lazar Favors CEO/Founder of Black Spirits Legacy, a vital partner dedicated to elevating Black-owned and Black-inspired brands, sees this as a landmark cultural event.
“This isn’t just another bourbon hitting the shelf, it’s a testament to Legacy,” said Lazar Favors. “We’re honoring the deep, soulful history that John Lee Hooker forged right here in Michigan, while creating a new chapter for the next generation to celebrate. Boogie Chillin “1948” Bourbon is Detroit in a bottle. It’s got that same complex character, a little bit of sweet, a little bit of heat, and a whole lot of soul. Both are unapologetically authentic, built with grit and integrity over time. This launch is about more than distribution; it’s about bringing a story of resilience and masterful innovation home.”
The launch is also supported by Great Lakes Wine & Spirits Distribution, a premier Michigan distributor known for its expertise in bringing world-class beverages to every corner of the state.