Sure, the world is streaming, but CDs are still spinning—especially at the merch table. Physical sales may be down from their 2000s peak, but live shows remain one of the best places to sell CDs. Why? Because fans want to take something home, make a real connection, and support you directly. The CD isn’t dead—it just changed jobs. It’s no longer the main music format. It’s the souvenir. Here are 10 simple, practical ways to move those discs in a digital-first world.
1. Treat Your CD Like a Collectible
Design it like it’s a piece of merch, not just a music format. Fans are more likely to buy a CD with cool artwork, handwritten lyrics, or limited-edition packaging than a jewel case with a blurry logo.
2. Sign Them at the Table
One of the biggest draws for physical media today is the artist’s touch—literally. Have a Sharpie handy. A signed CD turns a purchase into a personal moment.
3. Bundle With a Shirt or Sticker
Offer a “CD + something” bundle. Fans love a deal, and adding a sticker, pin, or T-shirt gives more value—and you move more merch.
4. Tell People Where the Money Goes
Say it out loud on stage or at the merch table: “Every CD you buy helps us get to the next city.” People want to support artists directly, especially when they know it matters.
5. Offer Exclusive Tracks or Bonus Content
Give them a reason to buy the CD and stream the album. Add acoustic versions, demos, or live recordings that aren’t on Spotify.
6. Place the CDs Where They Can Be Seen
Don’t hide them behind a pile of shirts. Make them visible—eye-level, colorful, and with a “What’s on this CD?” mini sign or tracklist.
7. Use Square or Contactless Payment
Don’t miss a sale because someone’s out of cash. A phone and a Square reader = your new best friend.
8. Mention the CD on Stage
A 5-second plug mid-set—“We’ve got CDs at the back!”—can be the difference between zero sales and five.
9. Lean Into the Nostalgia
Acknowledge it: “We know it’s 2025 and you probably stream everything—but CDs are still awesome.” People love owning things. Remind them why.
10. Make It a Conversation Starter
Use the fact you’re selling CDs to meet your fans. Use the moment to chat, thank them, and make a connection they’ll remember long after the show.