You’ve written the song, recorded the track, and now you want it heard in the next Netflix series, car commercial, or emotional indie drama. Welcome to the world of sync licensing — one of the most lucrative and career-boosting corners of the music industry. But just like songwriting, pitching your music for film and TV is part art, part strategy, and all about knowing the rules of the game. Here are 10 tips to get you started, stay professional, and get noticed.
1. Own All Your Rights (Or Know Who Does)
Music supervisors won’t touch a track with murky ownership. You need full control of both the master and publishing rights — or a clear trail to who does.
2. Metadata Is Your Best Friend
Tag your files with your name, contact, genre, lyrics, and mood. Supervisors get hundreds of tracks a week — make it easy to find and license yours.
3. Create Instrumental Versions
Many syncs need music without vocals to sit under dialogue. Always provide a clean instrumental — it could be the dealbreaker that gets you placed.
4. Know Your Genre and Mood Labels
Use industry-standard terms: “uplifting indie pop,” “dramatic orchestral tension,” or “moody folk noir.” Vague terms like “cool” or “vibey” won’t cut it.
5. Target the Right Projects
Don’t send your punk track to a rom-com music supervisor. Research shows and ads that match your style, and tailor your pitch accordingly.
6. Keep Your Emails Short and Sweet
Music supervisors don’t have time to read your bio novel. Include a streaming link (not attachments), a one-liner description, and your contact info.
7. Stay Ready With Split Sheets
If your track gets chosen, they’ll want proof of who owns what. Keep your split sheets organized and ready — it shows professionalism and saves time.
8. Learn the Power of PROs
Register with a Performing Rights Organization (ASCAP, BMI, SOCAN, etc.). When your music airs, they’ll collect your royalties around the world.
9. Network Without Being Annoying
Music conferences, LinkedIn, and even Instagram DMs can open sync doors. But never spam — build relationships first, pitch second.
10. Keep Submitting. It’s a Numbers Game
Sync success doesn’t usually happen overnight. The more you pitch — strategically and smartly — the more chances you create for that perfect placement.