5 Surprising Facts About The Go-Go’s ‘Beauty And The Beat’

Released on July 14, 1981, Beauty and the Beat introduced the world to the energy, attitude, and perfectly polished hooks of the Go-Go’s. It became a landmark in pop music, breaking barriers and topping the Billboard chart—making history as the first album by an all-female band who wrote their own songs and played their own instruments to hit #1. From punk roots to pastel towels, here are five wild facts about this classic debut.

1. The Towel Cover Photo Was Belinda’s Idea (and Macy’s Got the Towels Back)
Belinda Carlisle came up with the idea for the iconic album cover: the band wrapped in towels and facial masks, fully incognito. The towels were returned to Macy’s right after the shoot, making it a high-concept, low-budget win. Early pressings had a peach background, but later versions featured the now-famous blue.

2. “We Got the Beat” Helped Spark a New Sound
Charlotte Caffey originally worried “We Got the Beat” wouldn’t be punk enough, but the band embraced it instantly. The song shifted their sound toward pop-driven new wave, and it quickly became their signature hit. Its shout-along chorus and dance-craze lyrics made it a perfect anthem for both radio and clubs.

3. “Our Lips Are Sealed” Started with a Transatlantic Affair
Jane Wiedlin co-wrote “Our Lips Are Sealed” with Terry Hall of The Specials after they met on tour in the U.K. Hall mailed her some lyrics, Wiedlin finished the song, and the Go-Go’s recorded it as their first American single. Its blend of secrecy and sunshine helped launch the band into the Top 20.

4. Record Execs Passed… But the Go-Go’s Went #1 Anyway
Major labels didn’t offer the Go-Go’s a deal after a showcase at the Starwood. I.R.S. Records stepped in, and within a year Beauty and the Beat reached #1 on Billboard’s album chart and stayed there for six weeks. With two smash singles and over two million copies sold, it remains one of the most successful debut albums ever.

5. The Fountain Splash Was All Improvised
The music video for “Our Lips Are Sealed” featured the band joyriding through LA, stopping at a lingerie shop, and ending with a spontaneous leap into a Beverly Hills fountain. Jane Wiedlin called it “the best day ever.” The carefree shoot cost very little and helped define the Go-Go’s as bold, fun, and totally original.

Beauty and the Beat turned garage-born punk energy into polished pop perfection. With catchy hooks, DIY flair, and undeniable charm, the Go-Go’s made an album that still dances to the beat of its own drum—and invites everyone else to join in.