Bon Jovi kicked off the 2000s with “It’s My Life,” a global anthem that brought Tommy, Gina, and the talk box roaring back. It topped charts across Europe and gave the band a whole new generation of fans. Because sometimes a line, a hook, and a highway are all you need.
Follow us on Instagram @thatericalper
Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
© Copyright - That Eric Alper
