COWBOY CARTER TOUR is now the highest grossing country tour of all time as reported by Billboard. With this nine-city run, Beyoncé has extended two records — as the highest-grossing Black artist of all time and the highest-grossing R&B artist of all time — and becomes the first woman and the first American act to have two separate tours gross over $400 million. Additionally, she shattered more than 30 venue records across North America, the United Kingdom and Europe run, including at iconic stadiums such as SoFi Stadium in Los Angeles, MetLife Stadium in New Jersey, Tottenham Hotspur Stadium in London, Stade de France in Paris and more.
Beyoncé delivered an era-defining live experience that blended storytelling, fashion, and cultural commentary—cementing COWBOY CARTER TOUR as one of the most ambitious and impactful tours of her career. Blending genre-defying musicality and high-concept visuals, COWBOY CARTER TOUR was a genre-reimagining spectacle rooted in Beyoncé’s globally acclaimed and Grammy-winning COWBOY CARTER album, including Album of the Year. Each night unfolded American music traditions—fusing country, rock, folk, soul, and more—through her unique lens.
Critics all agreed, with GQ calling COWBOY CARTER TOUR “(Once Again) A Reassertion of Beyoncé as Our Greatest Living Performer” at the start of the tour. The Telegraph praised her London performance with a five star review at Tottenham Hotspur Stadium, stating “Nobody in pop can touch her…Armed with monster hits and a veritable war zone of pyrotechnics, Queen Bee reigns supreme in London.”
To recap the massive outing, which set new benchmarks for creativity, scale, and impact, key stats can be found below.
COWBOY CARTER TOUR BY THE NUMBERS
The high production performance of COWBOY CARTER TOUR featured:
- A nearly 3-hour set spanning 42 songs from across her catalog
- 3 flying props, including a mechanical golden horse, a red horseshoe, and a convertible lowrider
- 1 custom star stage design with robots, pyrotechnics, and immersive lighting that transformed each venue into a futuristic rodeo
- Appearances from JAY-Z, Miley Cyrus, Ms. Tina Knowles, Shaboozey, The Mayyas, and Destiny’s Child
- A globally sourced fashion wardrobe featuring over 25 designers that merged Western grit with avant-garde glamour
- Designers included Anrealage, Balmain, Burberry, Calvin Klein, Coperni, Diesel, Dolce & Gabbana, Ferragamo (paired with jewelry by young British designer Shola Branson), Ferrari, Gucci, Loewe, Moschino, Mugler, Off-White by Ibrahim Kamara, Poster Girl, Ralph Lauren, Roberto Cavalli, Sacai, Schiaparelli, Stella McCartney, TELFAR, Versace, Vivienne Westwood, and more.
- Wardrobe leads for the tour include Shiona Turini, Karen Langley, Ty Hunter, and Timothy White.
- Make-up artist was Rokael Lizama, and hairstyling was handled by Neal Farinah for Cécred, the hair brand founded by Beyoncé.
- The shows were made possible by a 350+ member touring crew, including her two daughters – Blue Ivy and Rumi Carter – musicians, dancers, production teams, videographers, photographers and more.
Each show contributed to a global impact of:
- 1.5 million+ fans in attendance
- 64 Kings and Queens of Beyoncé’s Beyhive were crowned “Rodeo Royalty” for their authentic and creative tour wardrobe during COWBOY CARTER TOUR.
- 32 sold-out stadium shows across North America, the UK, and Europe
- Over $400 million USD gross
- 30+ stadium records broken
- BeyGOOD’s commitment for the COWBOY CARTER TOUR exceeds $3 million in direct community investment.
- BeyGOOD Foundation continues its work of helping communities with programs in entrepreneurship, scholarships, disaster response, including helping those affected by the recent wildfires in the Los Angeles, California area during the tour.