W Montréal is turning up the volume on its commitment to music, culture, and bold luxury with the launch of an exciting new collaboration: Billboard Live at W Montréal. On July 31, the hotel will host the inaugural edition of this exclusive series, headlined by Montréal’s own CRi, the critically acclaimed electronic music artist known for his atmospheric soundscapes and genre-defying performances.
Music has long been one of W Hotels’ core passion points—alongside Taste, Scene, Body, and Stance—each shaping how the brand curates immersive and elevated guest experiences. From W PRESENTS, the global platform spotlighting emerging talent, to local activations that blur the lines between high-design hospitality and cutting-edge performance, music is in W’s DNA.
“We’re thrilled to announce a bold new partnership between W Montréal and Billboard & Rolling Stone Canada—two icons at the intersection of music, culture, and lifestyle. With a powerful editorial footprint and a trusted voice in championing both emerging and established talent, Billboard and Rolling Stone Canada bring unmatched credibility and cultural relevance to this collaboration.” Says Alexandre Tessier, Director of Sales and Marketing, W Montreal.
The Billboard Live series is an extension of Billboard’s deep-rooted authority in music culture. As the definitive voice of the global music industry for more than a century, Billboard is known for its iconic charts, in-depth artist coverage, and culture-shaping storytelling. Its evolving platforms continue to spotlight both mainstream and emerging artists across genres—shaping the sounds and stories that move audiences around the world.
By bringing Billboard Live to W Montréal, the partnership merges two powerful tastemakers in hospitality and music. The result: a high-impact platform for discovery and celebration—one that’s as editorially rich as it is emotionally resonant.
“The energy of Montréal is electric, and music is the heartbeat of it all. This collaboration with Billboard marks a new chapter for us—bringing together artists, creatives, and our guests in a way that’s deeply immersive, uniquely local, and undeniably W.” Said Sarah Le bars, Marketing Manager, W Montreal.
The Billboard Live at W Montréal debut will be a high-impact evening celebrating the convergence of sound, style, and innovation. Because at W Montréal, every scene has a soundtrack!