In a 1969 commercial for Munchos, an early version of Cookie Monster—then called Arnold—chomps through chips, bag, and all. Jim Henson created the spot with classic Muppet mayhem. Fred, the spokesman, never stood a chance.
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Eric Alper is a 6-time nominee for Publicist of the Year during Canadian Music Week and has overseen the publicity campaigns for over 183 JUNO Award-nominated albums (and 16 in 2025), 45 Grammy-nominated albums, including 47 JUNO Award, 58 Canadian Folk Music Award, 126 Maple Blues Award-winning albums and is also truly honoured to work with some of the biggest and most important artists of our time.
Contact me: eric@thatericalper.com
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