Belong Center Joins Above & Beyond’s North American Tour to Turn Concerts Into Connection Hubs

 As loneliness reaches epidemic levels worldwide, Belong Center is stepping into the spotlight with a powerful new partnership: joining the North American tour of internationally renowned electronic music trio Above & Beyond to bring real-world connection to tens of thousands of fans.
 
At the heart of the collaboration is a significant charitable initiative: $1 from every ticket sold on Above & Beyond’s Bigger Than All of Us tour will be donated to three nonprofit organizations — with one-third directly supporting Belong Center and its mission to end loneliness and build a culture of belonging. This partnership brings Belong Center’s work into the heart of live music culture, turning concerts into moments of presence, purpose, and community.
 
Beginning next month, Belong Center will activate five major tour stops — Queens, NY (Sept 5), Boston (Sept 6), Atlanta (Sept 13), Austin (Sept 19), and Denver (Sept 27) — with immersive, on-site experiences designed to spark meaningful connection. At each stop, fans will encounter the Belong Bench, a bright yellow interactive art installation wrapped with the message: “This is not a selfie-taking spot. It’s a connection spot. Take a risk. Sit. Talk. Belong.”     Fans who engage with the installation will be invited to scan a QR code to join the Belong Center movement, sign up for its upcoming Belonging Method™ community training platform, and access tools for creating community in their own lives. Pocket-sized Connection Cards will be distributed onsite – featuring playful, soulful prompts like “What’s a song that’s helped you feel less alone?” – to continue the conversation long after the show.
 
The partnership brings Belong Center’s mission into new territory: the heart of live music culture. Founded by Radha Agrawal, the social entrepreneur behind the early-morning sober dance movement Daybreaker, Belong Center exists to end the loneliness epidemic and help people feel re-connected – to themselves, to each other, and to the planet.
 
“Above & Beyond creates spaces where people feel seen, lifted, and connected – and that’s exactly what Belong Center is here to do,” said Agrawal. “We’re honored to join forces with a band whose music already brings people together, and to invite fans into a deeper experience of community while they’re already open, dancing, and alive.”     Local Belong Ambassadors will be present at each stop, helping fans engage with the bench, sign up for resources, and take their first steps into the Belong Center ecosystem. Fans who join the movement onsite will be entered into a giveaway to win a signed Above & Beyond album.
 
Declared a public health crisis by the U.S. Surgeon General, loneliness is now one of the most urgent issues of our time – with profound effects on mental, physical, and societal well-being. Belong Center is building a movement to meet that crisis with joy, play, and purpose.