Wolverine, the 142-year-old work boot and apparel company, is excited to announce a first-of-its-kind nationwide tour with multi-platinum country music star Jordan Davis to support American skilled tradespeople. Kicking off today – National Skilled Trades Day – the Wolverine x Jordan Davis Trades Tour will provide eight American skilled trades businesses with capital and resources to support their critical work.
“For more than 140 years, Wolverine has supported those whose work we couldn’t live without – American tradesmen and women,” said Lauren King, Senior Director of Marketing for Wolverine. “We want to give trades businesses the confidence to thrive – especially in uncertain economic times – and the Wolverine x Jordan Davis Trades Tour celebrates their hard work, resilience, and impact.“
“I come from a long line of tradesmen and being able to recognize today’s generation of workers for all they do feels like home,” said Jordan Davis. “Supporting American trades businesses with financial support and trusted gear that’s comfortable, versatile, and will help them get the job done, day in and day out is truly an honor.”
Wolverine recently launched the “Jordan Davis Picks” collection featuring Davis’s favorite Wolverine boots, apparel, and accessories, available on Wolverine.com and at select retailers across the country. Later this year, Davis is collaborating with Wolverine on a brand-new custom collection set to launch this fall.